Alibaba’s top influencer Austin Li Jiaqi returns to live streaming, in aboostfor the sector after months of tighter regulatory scrutiny
Lipstick King Austin Li Jiaqi has returned to Alibaba Group Holding’s live streaming platform three months after heabruptlyended a show without a full explanation on June 3, in a significant boost for the industry after months of tighter regulatory control.
Li quietly returned with his live-streaming show on Taobao Live on Tuesday night at around 7pm,showcasinga number of goods including home supplies, underwear and skincare products.
The high profile star’s show began with around 100,000 viewers in the first few minutes, but this figuresoaredto about 25 million by 8pm. Viewer numbers exceeded 50 million by 9pm.
Most of the products Lihighlightedsold out immediately and the live-streaming star asked buyers and sellers for calm.
1.boost: something that gives someone more confidence, or that helps something increase, improve, or become successful 增强，改善
The lowering of interest rates will give a much-needed boost to the economy.
2.abruptly: suddenly and unexpectedly 突然地
She stopped abruptly and looked at him.
3.showcase: to show the best qualities or parts of something 展示……的优点；充分展示
The main aim of the exhibition is to showcase British design.
4.soar: to rise very quickly to a high level 猛增，骤升
House prices soared a further 20 percent.
5.highlight: to attract attention to or emphasize something important 使引起注意，强调
The report highlights the need for improved safety.
He told merchants not to try and restock quickly as we want to make sure that all products can be delivered, and repeatedly asked his audience to shop rationally.
Li’s return quickly became a hot topic on China’s social media forums, including Twitter-like platform Weibo and WeChat Moments. He is back!!! My wallet is ready!!! one user wrote on Weibo.
Meione, Li’s marketing agency, did not immediately respond to a request for comment on Li’s comeback or if he will live stream every day as he did before the disappearance.
China’s top three live streamers disappeared for a variety of reasons since late last year amid Beijing’s crackdown on non-state centres of influence and irregularities in areas such as content and personal taxation.